Been taking in some online videos lately and stumbled onto some foreign TV cigarette ads. I think they don’t come up on searches for ‘cigarette ad’, ‘smoking’, or ‘cigarette’ because they have Chinese, Japanese, and/or otherwise Far Eastern (I believe?) characters… and I don’t their alphabet(s).
Of course, Japan, China, and other countries in the Far East have been known for quite some time to be more “smoking” societies than the United States… although I believe that’s changed, I’m pretty sure it’s much more recent than here in the United States. It appears they were still advertising cigarettes on TV in the 1990s in some countries.
There’s a few things I noticed. At least from what I’ve seen, they don’t seem to focus on the women smoking as much… the focus seems much more on men smoking. Except, perhaps… for the Winston ads I saw. I only found one Salem ad where they clearly showed a woman smoking… and they didn’t focus on it. Even found a few Viceroy ads that were pretty good.
(Perhaps no big surprise… watching all these beautiful TV cigarette ads definitely had me blowing away… I’ve always been a big blower when I smoke… and wanting to buy a pack of cigarettes and smoke. If there’s any chance you might respond similarly, and that’s not okay,… and you think this is going to make you too uncomfortable, I’d recommend you just not watch… too many… of them in one sitting, if you will.)
(Keep your hand on your volume knob because these were all recorded at varying volumes…)
Salem ad with woman smoking…
Foreign 1985 Salem TV ad
I did find,… although now I’ve lost the link… a few Virginia Slims commercials, I believe from the 80s. Again, it seemed a bit odd because the women didn’t smoke… they just seemed to act ‘cute’, if you will… but, to me, rather noticeably, that didn’t include smoking cigarettes…
I also found a Salem Slim Lights ad, but lost the link to that too.
I found some really good foreign Kent ads. There’s a bunch of Parliament Blue ads, but they don’t show people much. Although many of these indicate that many in these foreign cultures were, and perhaps still are, quite familiar with, and seem even entranced, with American popular culture.
I also found a couple Capri ads… these are nice, but, in one of them, there’s no smoking.
Also… a real surprise for me. I found this Newport TV ad…
Which raises something interesting… I believe(!) both Newport AND Kent are sold by Lorillard here in the United States, but those foreign Newport and Kent TV ads seem to have the B&W logo on them… indicating Brown & Williamson was selling those brands in these foreign countries at that time.
I’ve stumbled onto things like this before… does anyone know much about this? Do the tobacco companies trade away rights to sell particular brands in various countries?
Also… does anyone know how to spell ‘cigarette’, ‘ad’, ‘advertising’, or ‘smoking’ in these Far Eastern alphabet(s)? Does anyone know if the brand names are sometimes transliterated as well?